The new Mercedes-Benz Fashion Campaign S/S 2015.

June 2014

 

 

 

In the briny wind, forest twigs crackle and heather sways in the air, thick with suspense. Only a steely bullet of a car and piercing eyes convey the misty secrets as headlights slice through ancient and unsettling landscapes. Who better to embody such poetic mystery than style icon and artist Tilda Swinton, starring alongside the uncompromising S-Class coupe in the new Mercedes-Benz Fashion Campaign Spring/Summer 2015, Special sets the standard.

 

Over the years, Swinton has graced the silver screen in both arthouse films and blockbusters, portraying a myriad of characters ranging from the title role in the film version of Virginia Woolf’s epic Orlando, to a ruthless legal counsel in Michael Clayton and, just recently, the wealthy Madame D. in Wes Anderson’s The Grand Budapest Hotel. Other projects, be it stellar theatrical performances or appearances in installation art, as well as her cutting-edge approach to fashion, have further helped establish the London-born Scotswoman as a luminary in contemporary culture.

 

In this thrilling fashion film, she shrouds herself in a cryptic persona, enveloped in an elegant masterpiece styled by her long-time friend, Colombian-born designer Haider Ackermann, one of the most celebrated designers of Paris Fashion Week. Working out of his Antwerp studio, he creates pieces that balance powerful structure with sensual aesthetics. As such, his designs flow and snap with attention, much like the lines of the standard-setting Gran Performer, the new S-Class coupe. Swinton also pulls in the expertise of cinematographer André Chemetoff, acclaimed for his work in music video productions for the likes of Lana Del Rey and M.I.A, as well as for his commercial films for clients including Dior Homme and Yves Saint Laurent.

 

The dream creative team thus complete, the new fashion film dramatically fuses a highly atmospheric narrative with the enigmatic forces that are Swinton, Ethridge, Ackermann and the Gran Performer.

 

As gulls wheel above Scottish cliffs, we witness these protagonists entwine a thrillingly seductive story around the Mercedes Benz Fashion Campaign Spring/Summer 2015. Prepare to investigate!