OneRepublic singer Ryan Tedder becomes Mercedes-Benz brand ambassador.
A new star for the brand with the star: Ryan Tedder, co-founder and frontman of the pop/rock band OneRepublic, is to become a brand ambassador for Mercedes-Benz. The collaboration between the Stuttgart-based automotive brand and the singer-songwriter from Denver will kick off with the world premiere of the new B-Class on the eve of the "Mondial de l'Automobile" motor show in Paris on 1 October 2014.
"We are very happy, that we could win the music star Ryan Tedder as a Mercedes-Benz brand ambassador. Like our brand he stands for passionate creativity and dynamism, unmistakeable style and worldwide success." says Dr. Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Cars. “We are convinced that Ryan Tedder and the new OneRepublic song‚ "I lived" supports in persuasive way the communication of the new Mercedes-Benz B-Class. We are glad about the live performance in the eve of the fair in Paris."
OneRepublic will perform the new song "I lived" live at the Mercedes-Benz Media Night in Paris. After that, "I lived" will become a key element of the B?Class communication campaign: the song will feature in a soon-to-be-launched series of advertising spots for the new B-Class. "We shot the video at Red Rocks Amphitheatre in our home state of Colorado, which is on its way to becoming the greenest state in America. The B-Class electric car is a massive step in that direction, and given the global reach of Mercedes, the B Class was the only car we would have put in that scene… it was perfect," says Ryan Tedder.
The B-Class Electric Drive plays a leading role in the new music video for "I lived", which has just recently released to Vevo (http://vevo.ly/RjrPwB). The video tells the true story of 16-year-old Bryan, who is living with cystic fibrosis. Many affected people suffer from lung disorders and mutations at the extremities – including Bryan. Yet he still masters his life and does things that others with his illness might not have thought possible – such as riding a racing cycle. He enjoys life and defies all adversities. This is the message that OneRepublic want to get across with the song: Tedder: "Bryan is a great example in showing that anyone can overcome adversity. Make the most of every day, just like he has."
Catch Ryan and OneRepublic live at the Paris Motor Show ... watch the coverage live on Facebook at the below link! www.facebook.com/MercedesBenzIreland/app_407269999350564