Livestream: Mercedes-Benz Cars at the 2017 International Motor Show (IAA).

September 2017


IAA 2017: Live from the Mercedes-Benz Media Night.



IAA 2017: Mercedes-Benz & smart press conference.



Mercedes-Benz Media Night - AMG Hypercar with Formula 1 Hybrid Technology

The Highlight of the Mercedes-Benz Media Night will be the long anticipated reveal of the Mercedes-AMG show car 'Project ONE'. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary. This hypercar with Formula 1 hybrid drive technology points the way to AMGs Future of Driving Performance. During the Media Night Mercedes-Benz will also highlight the topic of electrification at Mercedes-Benz.


Mercedes-Benz Cars Press Conference - An Outlook on the complete electrification at Mercedes-Benz

Three world premieres give an outlook on the continuing electrification at Mercedes-Benz. At the center of the presentation is the fully electric concept EQA, the first by this new brand in the compact segment. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event. The Mercedes-Benz GLC F CELL EQ Power combines practical advantages such as a long range and short hydrogen fuelling times with locally emission-free driving. With the new, electrically powered smart vision EQ fortwo the brand is exhibiting a study by the recently founded product and technology brand EQ as a world premiere. This fully autonomously driving concept car is the first model to comprehensively embody all four pillars of the corporate strategy CASE: Connected, Autonomous, Shared and Electric.


September 11, 2017 |  6.30–7.15 p.m.
Mercedes-Benz Media Night – International Motor Show (IAA)
September 12, 2017 |  8.35–9.10 a.m. GMT
Mercedes-Benz Cars Press Conference – International Motor Show